NASCAR and Hewlett-Packard have joined forces to develop a unique resource to serve the partners and fans of America’s favorite motorsport – the NASCAR Fan and Media Engagement Center. The innovative technology platform, which will provide near real-time analysis of NASCAR happenings, was unveiled on Monday January 14, with the endorsement of NASCAR Chairman and CEO Brian France who was quoted as saying that NASCAR believes the system “has the potential to be the best of its kind in sports”. France was joined by HP Enterprise Services Vice President Charles Salameh in the ceremonial ribbon cutting ceremony to open the center based at NASCAR Plaza in Charlotte, NC.
Located on the 8th floor of NASCAR Plaza, the Fan and Media Engagement Center (FMEC) features all-glass walls, thirteen HP displays with the latest touchscreen audio visual technology. Custom designed by HP, the system is capable of processing significant amounts of data and presenting it in a format which is relevant to fans and the NASCAR industry. Salameh noted that the FMEC allows “real-time data capture and analysis across a wide variety of media, traditional as well as digital”, also pointing out that the information can be “tailored to specific audiences within the industry”.
The FMEC took eighteen months to develop with the goal of benefiting all parties involved in NASCAR racing – tracks, teams, broadcast partners and sponsors – to receive detailed information on how the media and fans are reacting to events, almost as they happen. All going well, race tracks will more effectively be able to track how effective ticket promotions are, while new sponsors will get feedback on how they are perceived in this fast-paced sport, with a host of other applications available. Broadcasters will even receive feedback on which camera angles are most appreciated by fans. The gathering and input of information from all media sectors will give NASCAR the opportunity to respond quickly to any controversies or erroneous media reports.
At the ceremony France noted that the FMEC will allow the NASCAR industry to interact with fans in ways that had never been dreamed of before and this will be done “in real-time, in almost every medium, all over the country”. No doubt fans are looking forward to seeing this new NASCAR innovation in action.