Based in Charlotte, North Carolina, Robby Gordon Motorsports is owned by NASCAR racing driver Robby Gordon, fielding his #7 Monster Energy Drink/Polaris/Warner Music Nashville/Menards Toyota Camry. The team enjoys the support of millionaire entrepreneur, John R. Menard Jr., who helped Gordon finance the purchase of Ultra Motorsports from Jim Smith in 2005. In October 2006, RGM signed with Ford Racing to run the Ford Fusion for the 2007 season. Sponsors of the car included Jim Beam, Camping World, Monster Energy Drink and Mapei.
2008 was marked with conflict for RGM, involving penalties for a switch to the Dodge Charger in the preseason testing for the 2008 Daytona 500, a decision which was later reversed, putting the #7 Dodge at 21 in the Sprint Cup Standings. Later that same year GEM and RGM became involved in a lawsuit relating to a potential merger. The lawsuit was dropped, and Gordon switched from GEM to Penske Racing engines.
RGM switched manufacturers once again in 2009, fielding Toyota Camrys for the entire season. Continuing to field Camrys, in 2010 RGM aligned with BAM Racing and garnered extended sponsorship from Monster Energy Drink. BAM Racing’s sponsor, Warner Music Nashville, will sponsor the #7 Camry driven by Robby Gordon, starting with the California event and including events at Atlanta and Bristol. Current sponsors for RGM include Monster Energy Drink, Menards, Polaris and Warner Music Nashville.