NASCAR CEO Brian France recently discussed the dilemma facing most budding auto racing teams â€“ finances. Itâ€™s a dilemma that is currently affecting the entire industry and NASCAR seems set on finding ways to cut costs and making racing more accessible so that the sport stays afloat in this time of economic hardships.
NASCAR has long been the realm of aggressive male drivers who just â€˜fitâ€™ in the auto racing industry. But what if you donâ€™t â€˜fitâ€™, but you still love the sport of auto racing? What if you donâ€™t have great sponsorship or famous parents? NASCAR has been supporting the dreams of minority drivers for some time now â€“ and their efforts are paying off.
Lindsey King is young, tough and determined â€“ qualities that will no doubt continue to be in her favor as she tackles racetracks around the country. She has been racing in different leagues for a long time but this Saturday saw her enjoy her first NASCAR feature race victory. It was a night to remember and King earned the win every step of the way.
Bandimere Speedway looks set for a fantastic weekend as it gets ready to host the 29th Annual Mopar Mile-High NHRA Nationals. The race has the longest-running NHRA sponsorship and is always a massive success. So as fans prepare to make their way to Morrison, Colorado, between July 11-13, event organizers are doing their utmost to ensure that the masses get what they pay for.
The Sports Car Club of America, or SCCA, decided to open a new racing class in 1972, known as the Showroom Stock. It was a class that was reserved for stock street automobiles and its popularity grew at such pace that by 1980 a twenty-four hour racing event was being held. By 1985, the series had expanded to six races and by 1996 the world challenge was divided into a touring class and sports class. In 2002, the title sponsor became Speedvision, which was bought by Fox, and the name became the SCCA Pro Racing SPEED World Challenge.
The Wartburg Speedway in Tennessee has come a long way in a short time. Despite the fact that the track recently went through a rough patch, it seems set to make a full recovery with a greatly improved winning purse for this racing season.
Every year the United States Racing Association (USRA) reviews and updates their official rulebook to ensure that races are kept fair and that rules stay up to date with improvements and changes in the industry. The recent release of the USRA 2008 Rulebook has everyone in the industry buzzing with excitement.
Auto racing is considered to be among the fastest growing sports, with over 78 million loyal supporters and raking in about $3 million in licensed product sales on an annual basis. Clearly NASCAR translates into very big business. With this in mind, in 2004, Professors Jon Ackley and Michael W. Pitts introduced an honors course for the study of â€œThe Business of NASCARâ€ that runs every fall semester at the Virginia Commonwealth University.
It would seem that auto-racing events are becoming more and more popular with the younger generation. While some view this as an excellent way to keep kids out of potentially dangerous environments â€“ others have become concerned. The amount of tobacco industry-related advertising at such events is massive and worried adults are concerned that this could be negatively effecting the youth who attend these events.
You may not know the exact amount a company pays to have their brand blazoned on your favorite NASCAR car hoods and bodies, but you must be aware that it is worth millions of dollars! NASCAR has set a new trend in global sponsorship with respect to the amounts of money it attracts from sponsors.