NASCAR’s Innovative FMEC Unveiled

January 15, 2013 by  
Filed under News

NASCAR and Hewlett-Packard have joined forces to develop a unique resource to serve the partners and fans of America’s favorite motorsport – the NASCAR Fan and Media Engagement Center. The innovative technology platform, which will provide near real-time analysis of NASCAR happenings, was unveiled on Monday January 14, with the endorsement of NASCAR Chairman and CEO Brian France who was quoted as saying that NASCAR believes the system “has the potential to be the best of its kind in sports”. France was joined by HP Enterprise Services Vice President Charles Salameh in the ceremonial ribbon cutting ceremony to open the center based at NASCAR Plaza in Charlotte, NC.

Located on the 8th floor of NASCAR Plaza, the Fan and Media Engagement Center (FMEC) features all-glass walls, thirteen HP displays with the latest touchscreen audio visual technology. Custom designed by HP, the system is capable of processing significant amounts of data and presenting it in a format which is relevant to fans and the NASCAR industry. Salameh noted that the FMEC allows “real-time data capture and analysis across a wide variety of media, traditional as well as digital”, also pointing out that the information can be “tailored to specific audiences within the industry”.

The FMEC took eighteen months to develop with the goal of benefiting all parties involved in NASCAR racing – tracks, teams, broadcast partners and sponsors – to receive detailed information on how the media and fans are reacting to events, almost as they happen. All going well, race tracks will more effectively be able to track how effective ticket promotions are, while new sponsors will get feedback on how they are perceived in this fast-paced sport, with a host of other applications available. Broadcasters will even receive feedback on which camera angles are most appreciated by fans. The gathering and input of information from all media sectors will give NASCAR the opportunity to respond quickly to any controversies or erroneous media reports.

At the ceremony France noted that the FMEC will allow the NASCAR industry to interact with fans in ways that had never been dreamed of before and this will be done “in real-time, in almost every medium, all over the country”. No doubt fans are looking forward to seeing this new NASCAR innovation in action.

IMIS: Showcasing Innovations in Motorsports

December 3, 2012 by  
Filed under Uncategorized

With the slogan of “The Business of Winning Starts Here”, the International Motorsports Industry Show is set to take place in Indianapolis on December 6-8, 2012. Representing all types of auto racing, including circle track, road racing, drag racing and carting, the IMIS 2012 invites racing enthusiasts to view the very latest innovations in equipment and technology on offer by the various sectors of the motorsports industry. In addition to more than 500 exhibitors, the program includes technical seminars, countless networking opportunities, banquets and special events to keep the pace running at full tilt in this popular annual event.

Exhibitors at the IMIS will include suppliers of products, equipment and services to the motorsport industry. New products will receive special attention, both online and at the show, with displays featuring high quality automotive specialty products including a wide range of accessories, performance enhancers, restoration products and more.

Aimed at players in the auto racing industry, the IMIS program includes a safety and technical conference at which NASCAR crew chief Ray Evernham will feature as the keynote speaker. Other knowledgeable experts making presentations at the event include John Melvin, Jim Downing and Tom Gideon, the latter being the director of NASCAR’s research and development center. Engine Builder magazine will be hosting a seminar on Friday December 7, entitled “Race Engine Roundtable: Real World Tips to Take the Checkered Flag”. Participants will include Matt Dickmeyer of Dickmeyer Automotive Engineering; Tony Bischoff of BES Racing Engines; Jim Feurer of Animal Jim Racing; Jeff Taylor of Jeff Taylor Performance; and David McLain of McLain’s Automotive Machine, among others. As with other seminars at IMIS, this roundtable discussion is free of charge to show attendees.

Other events taking place in conjunction with the International Motorsports Industry Show include IndyCar‘s awards ceremony and celebration at the Indianapolis Motor Speedway on Thursday December 6. Moreover, Andretti Autosport will be unveiling its 2013 IndyCar lineup, which reportedly will include Ryan Hunter-Reay, Marco Andretti, James Hinchcliffe and Zach Veach.

With the Indiana Convention Center as the venue, the International Motorsports Industry Show hours for the public are 10am to 5pm on Thursday and Friday and 10am to 4pm on Saturday.

2011 NASCAR Sprint Cup Season

January 4, 2011 by  
Filed under News

As everyone begins to put the holiday season behind them and start to work on their new year’s resolutions for 2011, it seems that the NASCAR Sprint Cup Series also has a few improvements and changes for its upcoming season. Even though the changes might seem small to the untrained eye, those in racing know that the slightest change can make the biggest difference. There have been changes made to fuel, cars, schedules and the Chase, setting the scene for a very exciting and thrilling 2011 NASCAR Sprint Cup Season.

All over the world, industries have been moving towards embracing technology that is more environmentally friendly. The NASCAR series has decided to join forces with the Growth Energy group to promote the fuel called Sunoco Green E15. This fuel is a precise mixture that consists of eighty-five percent gasoline and fifteen percent ethanol that is corn-based. Not only will this fuel enable cars to emit less harmful gasses, but it will also be more fuel efficient. This will undoubtedly cause more excitement for fans, as teams adjust their racing strategies to the new fuel consumption figures.

Last year changes were made to the rear wing of the vehicles, showing off new blade spoilers. This year a new lower nose will be amongst the improvements, as well as an improved front valance design. Upper nose changes will be seen on the Dodge and on the Ford.

here is much speculation when it comes to developments in the Chase for the Sprint Cup. Rumor has it that the field for the cup will be increased to fifteen drivers, with the drivers falling to the back of the rankings being slowly eliminated. But the final decision in regard to this has not been released by NASCAR as yet.

Last but not least, the changes to the schedule will see that one race will be taken away from the Atlanta Motor Speedway and the Autoclub Speedway, as both tracks have not been able to draw capacity crowds. Instead, the Kentucky Speedway will make its Sprint Cup debut and the Kansas Speedway will receive an additional date. Minor changes to dates and reshuffling of venues has also taken place, giving the 2011 NASCAR Sprint Cup Season a whole new look.

Calgary International Auto & Truck Show 2011

December 22, 2010 by  
Filed under events

The Calgary International Auto & Truck show is Western Canada’s largest car and truck exhibition. Visitors will discover the latest in automotive technology created by top manufacturers. Additionally there will be more than 65 service and accessory exhibitors. The event will be preceded by the Vehicles and Violins Gala charity event on the Tuesday evening, 8 March. Auto enthusiasts will not want to miss this amazing event presented by the Calgary Motor Dealer’s Association.

Date: 9 to 13 March 2011
Time: Wed – 15h00 to 22h00
Thurs, Fri, Sat – 10h00 to 22h00
Sun – 10h00 to 18h00
Venue: BMO Centre, Stampede Grounds
City: Calgary
Region: Alberta
Country: Canada

Superbikes – Electric VS Gasoline

December 10, 2010 by  
Filed under Features

Finding more fuel efficient modes of transport has been at the top of the priority list for most manufacturers, who have been designing and building electric vehicles, and discovering new ways to power cars, so that their design is environmentally friendly. But it is not only cars that have seen innovative technology come their way, as electric superbikes have also been strutting their stuff on the racetrack. However, gasoline powered superbikes have never come up against electric superbikes and, as the latest electric superbike is too heavy to compete against other electric superbikes, it will be making history next year.

The new electric superbike, design and created by the American company Swigz Racing, will be put to the test on the track this year. It will be preparing to face-off against gasoline powered superbikes at the Auto Club Speedway (California) in a specially organized race, on 9 January 2011.

“We have to thank WERA Motorcycle Roadracing for inviting us into their series to make history with this news. Our electric motorcycle will compete head on with real racing superbikes such as the Ducati 1198 and KTM RC8 as well as other established manufacturers, and we expect to work hard to show the world that electric technology can achieve laptime parity with gasoline superbikes. We’re not going on track to make up the numbers; we’re going out to compete in order to raise our game and catch up to these gasoline guys,” said owner of Swigz Racing, Chip Yates, who is also the rider of the new superbike. The 194 hp and 400Nm superbike does not qualify to participate in electric superbike events, as the new rules for the TTGP Championship and FIM Championship now stipulate that the bikes need to weigh in at a maximum of 250 kilograms, whereas the new electric superbike weighs 266 kilograms.

Yates is not concerned about the exclusion, as his new bike has outdone the 600 cc superbikes in the power to weight ratio features, and even though its technology has made the bike heavier than competing electric superbikes, there is the WERA Pirelli Sportsman Heavyweight Twins Superbike class to look forward to. Permitting the new electric superbike to compete against standard gasoline superbikes, will allow manufacturers to continue developing and promoting the electric superbike, and most importantly, show the world what an electric superbike can do.

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