The story of Hendrick Motorsports started in 1984. Rick Hendrick was a businessman with a passion for racing, and a dream to be a part of the racing world. Harry Hyde, a veteran racing driver, was not ready to retire from the sport he loved. Together, they created All Star Racing, just a small company that would only compete in a few events. But All Star Racing was not destined to take a back seat. Hendrick Motorsports, or HMS, raced only Chevrolets, and were seen in the Busch Series and the Nextel Cup circuits.
With nine Sprint Cup Series Championships, one Busch (now Nationwide) Series crown and no less than three Craftsman (now Camping World) Truck Series titles, Hendrick Motorsports has become one of the leading and celebrated racing organisations in the world of stock car racing. Starting with only one entry into a series, HMS now boasts four Sprint Cup Series vehicles.
Situated in Concord, which is in North Carolina, is the 250 000 square meter HMS complex, where all their racing cars are built from scratch. The entire manufacturing process takes place here. Each year, more than 550 engines are either built or rebuilt at this facility, with other NASCAR outfits leasing them from the team.
At present, HMS has over 500 employees that each contribute to the success of the company. They are the people who manage, take care of the team store, do the marketing, ensure the licensing, stay on top of the merchandising, run the public relations department, update the company’s website, and look after the HMS museum, which is 1400 square meters in size.
The drivers of the cars and the sponsors such as Corporation, Pepsi, Go Daddy, Lowe’s, DuPont, Delphi, National Guard and Carquest all play an important role in the success and growth of the company. It never occurred to either Rick Hendrick or Harry Hyde that the little “All Star Racing” company would grow up to be the mighty Hendrick Motorsports, but just as with many success stories, it started with a dream, loads of passion and a strong sense of commitment.