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NASCAR Team Hendrick Motorsport
The story of Hendrick Motorsport started 20 years ago, in 1984. Rick Hendrick was a businessman with a passion for racing, and a dream to be a part of the racing world. Harry Hyde, a veteran racing driver, was not ready to retire from the sport he loved. Together, they created “All Star Racing”, just a small company that would only compete in a few events. But “All Star Racing” was not destined to take a back seat. Hendrick Motorsports or HMS, raced only Chevrolets, and were seen in the Busch Series and the Nextel Cup circuits.
With six Cup Series Championships, one Busch Series crown and no less than three Craftsman Truck Series titles, Hendrick Motorsport has become one of the leading and celebrated racing organisations in the world of stock car racing. Starting with only one entry into a series, HMS now boasts with four entries to the NASCAR Winston Cup Series and weekly, other entries are made into the Busch Series. But even more impressive, is the fact that most of the entries bring a win home.
Situated in Concord, which is in North Carolina, is the 250 000 square meter HMS complex, where all their racing cars are built from scratch. The entire manufacturing process takes place here. Each year, more than seven hundred engines are either built or rebuilt at this facility, with other NASCAR outfits leasing them from the team.
At present, HMS has 400 employees that each contributes to the success of the company. They are the people who manage, take care of the team store, do the marketing, ensure the licensing, stay on top of the merchandising, run the public relations department, update the company’s website, and look after the HMS museum, that is 1 400 square meters in size.
The drivers of the cars and the sponsors such as Nicorette, Pepsi, GMAC, Lowe’s, DuPont, Kellogs, Delphi, National Guard and Carquest all play an important role in the success and growth of the company. It never occurred to either Rick Hendrick or Harry Hyde, that the little “All Star Racing” company would grow up to be the mighty Hendrick Motorsport, but just as with many success stories, it started with a dream, a passion and a commitment.
