NASCAR’s Innovative FMEC Unveiled

January 15, 2013 by  
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NASCAR and Hewlett-Packard have joined forces to develop a unique resource to serve the partners and fans of America’s favorite motorsport – the NASCAR Fan and Media Engagement Center. The innovative technology platform, which will provide near real-time analysis of NASCAR happenings, was unveiled on Monday January 14, with the endorsement of NASCAR Chairman and CEO Brian France who was quoted as saying that NASCAR believes the system “has the potential to be the best of its kind in sports”. France was joined by HP Enterprise Services Vice President Charles Salameh in the ceremonial ribbon cutting ceremony to open the center based at NASCAR Plaza in Charlotte, NC.

Located on the 8th floor of NASCAR Plaza, the Fan and Media Engagement Center (FMEC) features all-glass walls, thirteen HP displays with the latest touchscreen audio visual technology. Custom designed by HP, the system is capable of processing significant amounts of data and presenting it in a format which is relevant to fans and the NASCAR industry. Salameh noted that the FMEC allows “real-time data capture and analysis across a wide variety of media, traditional as well as digital”, also pointing out that the information can be “tailored to specific audiences within the industry”.

The FMEC took eighteen months to develop with the goal of benefiting all parties involved in NASCAR racing – tracks, teams, broadcast partners and sponsors – to receive detailed information on how the media and fans are reacting to events, almost as they happen. All going well, race tracks will more effectively be able to track how effective ticket promotions are, while new sponsors will get feedback on how they are perceived in this fast-paced sport, with a host of other applications available. Broadcasters will even receive feedback on which camera angles are most appreciated by fans. The gathering and input of information from all media sectors will give NASCAR the opportunity to respond quickly to any controversies or erroneous media reports.

At the ceremony France noted that the FMEC will allow the NASCAR industry to interact with fans in ways that had never been dreamed of before and this will be done “in real-time, in almost every medium, all over the country”. No doubt fans are looking forward to seeing this new NASCAR innovation in action.

Hungaroring

February 9, 2009 by  
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The Formula One race-track, Hungaroring, is situated close to Budapest and is home to the Hungarian Grand Prix. In 1986 it was the scene of the first Formula 1 Grand Prix to take place behind the Iron Curtain. It was Bernie Ecclestone who envisioned a city track based on the same concept as the Circuit de Monaco, and was advised by a friend to turn his attention to Budapest. Instead of having a race-track within the city limits, the communist government moved to outside the city and built and entirely new track. After 20 years it is still the track that was constructed in the shortest space of time, being completed in eight months.

The Hungaroring track is very hot and extremely dusty, with races being held according to the Grand Prix calendar, placing the event in the middle of the central European summer. The dust that is found on the track is attributed to the fact that the track is not in use throughout the racing season. However, its location, in a valley in close proximity to Budapest is a contributing factor, as it acts as a magnet for the dust and litter that originates from the city. In addition, the track is built on extremely sandy soil, and therefore if a car’s wheel moves off the track, it causes a massive and blinding dust cloud. Usually as a track rubbers in it will gradually become faster. This is not so in Hungaroring’s case, as the track remains scattered with dust, so running late during qualifying can sometimes work to a drivers’ advantage.

Despite what so may view as obstacles, Hungaroring has been the scene of some spectacular moments, such as in 1987 when Nigel Mansell lost his wheel, or the famous duels between Ayrton Senna and Nelson Piquet. Not forgetting the year of 1997, an Arrows car and a talented driver named Damon Hill. And there are many more of these moments to look back on.

In its 20 year history, the Hungaroring race track has managed to crown two very talented drivers, namely Nigel Mansell and Michael Schumacher, who during their individual careers both managed to clinch the title of the World Championship very early in the racing season. Two drivers who made their debut into F1 on this track were Zsolt Baumgartner of Hungary and Robert Kubica of Poland. The Constructors Championship was won by the Williams F1 Team in 1996 at the Hungaroring Race Track. Many drivers are divided in opinion when asked about the track, and a few minor changes have been made to the track over the years, but due to some of the most exciting moments in F1 having taken place here, their contract has been extended to 2011.

NASCAR Tracks

February 9, 2009 by  
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From relatively humble beginnings in Daytona Beach, Florida, NASCAR has gone on to take the country by storm. It certainly is one of the most popular auto racing sports in northern America and people not only flock to the race-tracks but stay glued to their TV screens to enjoy as much of the action as possible. Of course, the real thrill for spectators is to make their way down to the nearest NASCAR track, since there is no better way to experience the excitement and atmosphere of a NASCAR event. Besides being at the trackside to witness all the action first hand, fans can often meet their favourite NASCAR drivers and get their autographs. They also get to enjoy the funfair atmosphere that usually surrounds these exciting events.

In order to cater for this ever-growing and ever-popular sport, more and more NASCAR tracks have sprung up around the country, giving people every opportunity to enjoy live racing. You will find The Milwaukee Mile in Milwaukee, the Kentucky Speedway in Kentucky, the Nashville Superspeedway in Tennessee and the Texas Motor Speedway in Texas. Fans can head to the Phoenix International Raceway, the Watkins Glen International Speedway, the Dover International Speedway and the Nazareth Speedway. There are also racetracks in Kansas, Illinois, Atlanta, Las Vegas and Chicago, amongst others. In fact, you will likely find a racetrack near you with very little effort.

So why not get in on the action and find the NASCAR racing track nearest to you? We have provided a brief description of as many different NASCAR tracks as possible. We hope that you will find the information useful and that you will be encouraged to support live NASCAR racing events. There is simply no substitute for it – you just have to experience a live race at least once in your life. If you are a major fan, you might even consider travelling around the country a bit and enjoying the thrill and excitement at different NASCAR tracks. Whatever you decide to do, remember that Autoracing.com is always available to give you information about NASCAR racing.

NASCAR Race Tracks

Auto Racing Services

February 9, 2009 by  
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A modern auto racing team simply cannot function without the various services that they depend on to keep their cars performing at a fine edge. Many such services are offered to racecar owners and drivers, including dynamometer testing to measure engine performance, fabrication of metal or plastic body components, tuning, structural engineering, sub-contracting of repairs and specialized welding of alloy metals. Companies offering these types of services may specialize in a particular field such as car bodywork, while others may offer many services and act as “one-stop shops”. The auto racing service industry fills the need for specialized yet standard parts that are just too costly for individual teams to produce and/or conduct on their own.

There’s a lot of competition in the auto racing services industry, so if you’re a new team owner or are relatively new to the auto racing scene, it’s a good idea to shop around to find the best deals. Ensure that whomever you decide to use has a proven track record and is reliable – your success on the track as well as the safety of the driver may well depend on it.

Consulting services are available from specialized companies for pre-race setup, testing and other race day services.

If you are a company that offers auto racing services and would like to advertise at Autoracing.com, please contact us for prompt assistance.

Imola

February 9, 2009 by  
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Imola is a picturesque little town in the province of Bologna which can be found on the Santerno river in north-central Italy. For much of the year this ancient Roman settlement enjoys a charming tranquillity that lends itself to romantic getaways and leisurely holidays. Imola is best known for two things – it is the home of the Autodromo Enzo e Dino Ferrari and the San Marino Grand Prix. It also unfortunately known as the track where the legendary Ayrton Senna lost his life in 1994. Rubens Barrichello was also badly injured in that very same race.

The Formula One San Marino Grand Prix is named for the nearby independent republic of San Marino but it is held in Imola. The track as Imola was used for the 51st Italian Grand Prix in 1980 and became a regular home for the San Marino Grand Prix shortly afterwards. This Formula One championship race has been run at the Autodrome Enzo e Dino Ferrari in Imola since 1981. It was named for San Marino as there was already an Italian Grand Prix at the time. Since San Marino is too small to host a grand prix, the decision was made to use the track at Imola and name the Grand Prix after the republic.

Motoring enthusiasts are usually pleased to learn that the area surrounding Imola is home to a number of racing car manufacturers such as Ferrari, Lamborghini and Maserati. What’s more, a number of local roads have been linked together to form a test track for these manufacturers. This means that bystanders are often given the opportunity to see new and improved models in action as they are being tested on the public roads. Imola has a strong racing legacy and cars have been zipping around the area since 1954.

The first non-championship event with Formula One cars to be held here took place in 1963. However the racetrack at Imola really came into its own when, in 1980, the Italian Grand Prix was temporarily moved to Imola from Monza after a massive and tragic start line pile-up. The following year the Italian Grand Prix was moved back to Monza and the decision was made to launch the track in Imola as the San Marino Grand Prix. Though the track has been incredibly popular during the course of it’s racing career, recent accidents and deaths have brought up complaints of unsafe road-surfaces and other scruples. As a result the San Marino Grand Prix may soon end a long and successful period as a brilliant Formula One Grand Prix host.

The 2010 Italian Grand Prix will be held at Monza.

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