NASCAR’s Innovative FMEC Unveiled

NASCAR and Hewlett-Packard have joined forces to develop a unique resource to serve the partners and fans of America’s favorite motorsport – the NASCAR Fan and Media Engagement Center..

Hendrick Motorsports

The story of Hendrick Motorsports started in 1984. Rick Hendrick was a businessman with a passion for racing, and a dream to be a part of the racing world. Harry Hyde, a veteran racing driver, was not ready to retire from the sport he loved. Together, they created All Star Racing, just a small company [...]

Penn Can Speedway Season Starting Soon

All stock car enthusiasts will be happy to know that the Penn Can Speedway’s racing season is due to start soon – real soon. In fact cars will start screaming around the racetrack from Friday, April 25th. This years racing is going to be sponsored mainly by Boughton’s Auto Salvage and will include a wide variety of vehicles.

Schedule for the Exciting SCORE Desert Series

With the 2007 desert racing season drawing to a close, auto racing fans will no doubt be pleased to know that SCORE International is looking ahead, with the 2008 SCORE Desert Series schedule already in place. This six-race schedule is set to start on 24 January 2008 and will take place at the same exciting venues as the 2007 series with three races in Mexico and three in Southern Nevada.

Auto Racing And Tobacco Advertising

It would seem that auto-racing events are becoming more and more popular with the younger generation. While some view this as an excellent way to keep kids out of potentially dangerous environments – others have become concerned. The amount of tobacco industry-related advertising at such events is massive and worried adults are concerned that this could be negatively effecting the youth who attend these events.

NASCAR Sponsorship Secrets

You may not know the exact amount a company pays to have their brand blazoned on your favorite NASCAR car hoods and bodies, but you must be aware that it is worth millions of dollars! NASCAR has set a new trend in global sponsorship with respect to the amounts of money it attracts from sponsors.

Why NASCAR tops

NASCAR sure has its pulse on fans of the sport! Few peer bodies can match the exuberance and organization of NASCAR. The excitement and exhaust of the NASCAR circuit tends to cloud some top grade Services Marketing which is at work here! NASCAR understands its targeted market segment so well, that it is able to build durable bonds with all stake-holders. It has even developed a lovable jargon all of its own, so you can now spot NASCAR fans by the way they speak!